nancys coffee case study - 6291 Words

127-C04-A-U Arthur M. Blank Center for Entrepreneurship Babson Park, MA Phone: 781-239-4420 02457-0310 Fax: 781-239-4178 URL: http://www.babson.edu/eship REV 3/21/06 Nancy’s Coffee As the busy president of the $7 million Nancy‟s Coffee Cafà © chain, Beth WoodLeidt wasn‟t able to visit each of their thirty suburban coffee shops as much as she would have liked. Whenever she did journey out like she was doing today, it was with a passion for building brand and enhancing profitability. Beth approached one of her more challenging locations—in a mall in central New York— and surveyed the space with a practiced eye. †¦that front table needs a wipe†¦ the display shelves are dusty†¦the OneCard holder is hidden behind the tip jar†¦isn’t it too early in†¦show more content†¦I had a good salary, a 401K, stock options, bonus check, company car, great suits; I am loving life. Then suddenly, everything changed! Into the Family Business In 1993, Beth took a leave of absence from JJ to return home and help sort through the heartache and turmoil that followed her mother‟s death from cancer at the age of 56. Sandy Wood had inherited his wife‟s business, but made it clear that if his kids 2 were not interested in keeping the small chain going, then he would either try to sell the sites or liquidate the assets. Operating on the assumption that she would be returning to her corporate job once they had closed the doors on her mother‟s enterprise, Beth carefully examined the financials and visited each of the seven locations to estimate what they might be worth. In the course of that investigation, Beth realized that her mother had developed a solid business model within a largely untapped niche—suburban shopping malls—and she was drawn to the possibilities. Her husband Bill recalled that when Beth asked him to join her in the venture, it didn‟t take much convincing: I was running a division of Bell Atlantic in Pennsylvania at the time. Beth and I had worked together much earlier in our lives; I had really enjoyed that. I have always figured that if two married people were meant to work together, it was Beth and I. We get along very well, and we both know our own place in the sandbox. One of the issuesShow MoreRelated Do People Have the Right to Die? Essay2473 Words   |  10 PagesLiving life at age twenty-eight is an amazing adventure. People are at their prime – being active and living life to the fullest. However, for Nancy Cruzan, a terrible car accident took that all away. One night, driving on a quiet road in Missouri, Nancy’s car rolled off the road and into a ditch. For twenty minutes she lay there alone and lifeless. Then, a paramedic car drove by and saw the car in distress. They pulled Nancy out, and miraculously revived her back to life. However, she had damagedRead MoreManagement and Teaching Note19520 Words   |  79 Pagesecch the case for learning case collections update 2007 Quarter 4 Visit the case search section of the ecch website at www.ecch.com to identify relevant cases from the ecch collection and view over 31,000 full text inspection copies. ecch provides a free monthly e-mail update service giving details of new cases from all sources. Visit www.ecch.com to subscribe. Economics, Politics and Business Environment 9-407-049 ALLIANZ AG: BECOMING A EUROPEAN COMPANY Lorsch, JW; Chernak, A HarvardRead MoreVarian Solution153645 Words   |  615 Pagesconsumer i will be indiï ¬â‚¬erent between having or not having an apartment.) 2 THE MARKET (Ch. 1) Price 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 Apartments (b) Suppose the supply of apartments is ï ¬ xed at 5 units. In this case there is a whole range of prices that will be equilibrium prices. What is the highest price that would make the demand for apartments equal to 5 units? $18. $15. A, B, C, D. $10 to $15. (c) What is the lowest price that would make the market